What is UGC?

User-generated content (UGC) is original, brand-specific content created by the consumer POV.

UGC formats vary from images, videos, reviews, and testimonials.

85% of people say UGC is more influential than content made by brands directly, according to (Adweek)

93% of marketers agree that consumers trust content created by customers more than content created by brands. (Tintup)

79% of people say UGC highly impacts their purchasing decisions. (Nosto)

Consumers find UGC 9.8x more impactful than influencer content when making a purchasing decision. (Nosto)